Keywords are as important to your PPC campaigns as oxygen is to your body or gasoline is to your car. Your campaigns run on keywords. If your keywords are lacking, then your campaigns start to sputter and struggle to drive the performance you need from your PPC strategy The importance of keywords is not lost on PPC managers. You likely spend an enormous amount of time researching, planning, analyzing and adjusting your keyword targets to stay relevant to audiences and maximize the ROI of your PPC campaigns.
One of the ways to make keyword research, planning and analysis more efficient is to use charts and other aids to visually depict the data.
Scatter plot examples this discussion will look at scatter plot examples and how these charts can help you analyze your keyword data and select better targets in less time.
